Friday, 29 December 2006

Starting with Paris Hilton

Paris Hilton is hardly a new trend, and one might wonder, why I chose to begin my blg with her; in fact - she's a bit of "so 2005": in 2005, she was so hot, that she was on the top of Lycos' search terms; in 2006, she's only in the fifth place. Same goes for Yahoo!

The girl is soon an unemployed nobody...

On the other hand, don't mourn Hilton yet. She topped the new search on Google for 2006; and today, on the top of today's searches on Wordtracker (see links on your left-hand bar). On Wikipedia, she draws so much interest, that her article had to be protected, something the Wikipeds usually reserve for hot political issues like Zionism or hot controversies in the ueber-geek community ("Slashdot is so not Paris Hilton!"). She is still an influential trend setter.

Hilton means big business, not hotel business. News.com.au reports that:
Hilton has forged an empire that trades simply – and very successfully – on her name and fame. Last year alone, the pint-sized socialite reportedly pulled in more than $260m from her rapidly expanding business ventures
.
She considers herself "a businesswoman and a brand".

Indeed so. Just check The Paris Industries on Amazon or her products on eBay.

Not only that she makes money, but others revenue from that brandname. For example, businesses she mentions or visited are becoming popular. People want to know, for example, where she bought her dog, Tinkerbell. Take this very entertaining example (click to enlarge):


It's not that she doesn't have her adversaries. Lilly Allen, herself the product of another hot 2006 trens - MySpace - is reported to have said that "Buyer of Hilton's album should be killed"

Her fame has several other interesting consequenes. For example, when one wants to attract attention online, a sure way might be to (ab)use her name. Blip-Tv search on HIlton has top public-domain results, none of which actually includes Hilton.

A Few More Hilton Links



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